Does it seem to you that Creativity comes in and out of style?
In 1950 J. P. Guilford, then President of the American Psychological Association, urged a greater emphasis on creativity. When I began my business in 1994 it seemed the pendulum had swung the other way. My practice focused on ‘creativity in business” and I was told that creativity was fairly discretionary. I often used the word ‘innovation’ because it sounded more corporate. My potential clients wanted performance management and leadership execution development more than leadership creativity.